On October 17, 2015 we hosted our first market. It was an overwhelming and amazing experience. It required a lot more time and effort than we expected. Neither of us here at Restless Socks have experience in event management, however we thought we would give it a crack. Why? Well weekend markets are a huge thing here in our hometown, Adelaide in South Australia, and we have stalls at a majority of them. We noticed typically men were getting dragged by their girlfriends/wives to these markets, and there really wasn't much selection for the male shopper.
So we thought why not make a market for men, right? We along with our friends from Crackle & Pop Records (CPR), got planning and decided to have the event on Saturday October 17, 2015. We just thought we would write a post about this so that we can inform people who want to start up their own market, the time and effort it actually takes. We personally couldn't believe it. Here are some photos from the day taken by the talented Edel V, check her Instagram @edelv
The first thing we had to do was find a venue. We were fortunate that Brooke from CPR works for a wine distribution company and knew of the perfect venue, called Published Arthouse. It was a sick old warehouse with air conditioning, heating, speakers, amazing lighting and the walls were covered in street art from local artists. The venue was perfect, especially because it was licensed for booze, which definitely helps people buy. For brands that regularly attend markets, having air conditioning and it be weather proof is such a luxury that we are not used to. We were pumped!
Then came finding the stalls, this was actually harder than expected, we sent out hundreds of emails, but turns out spring is a busy time of the year for markets. Then we had to write a press release to send to all the local papers and magazines. We had to create branding for the market and come up with a name. We had to think about insurance for the day with all the stallholders, music, plan the layout of the venue and how many stalls we could have. There was a lot to think about. Not to mention the dreaded social media strategy.
We stuck up posters around the city, handed out many postcards, paid for advertising on Facebook. We finally locked in all our stallholders about 2 weeks out from the market. Obviously being a market for men, we wanted stalls that were aimed at men. So this is why we had a little more difficulty. We also had local wineries on board, which we were very happy about.
About 2 weeks before the market we got lucky and were being regularly approached by local mags and papers who wanted to write articles on us. So big shout out and thanks to The City Messenger, The City Mag, Weekend Notes and more.
The day came, and we couldn't have been more happy with how the day turned out. Weather was perfect, everyone was in a great mood. Everyone who came through the door and the stallholders said how happy they were with the day and how great the vibe was. If you had asked us or CPR even the day before the market when the next one was, we would have said never! But once the day was over, we were all on a high and so happy with how the day ended up. We knew this needed to happen again, and that all that hard work had paid off. So it will definitely be happening again for all those who missed out. We haven't decided on a date yet, but will announce it soon. So watch this space!