Well it is finally time for us to launch new products. We have just launched a new look website today, so hope you guys are diggin' it. If you haven't already noticed we have put up on our homepage that we are having a pre launch sale of the new line this Tuesday 13th October, we are pretty excited.
We are feeling like we are wiping the slate clean and starting fresh with our new line and new website, and overall a new state of mind. So why exactly did our socks take so long to get here? We are still confused about this ourselves. We want to explain to you the problems we have had over the last 6 months with manufacturing and just running a brand in general. This is our way of cleansing our souls and starting fresh. Leaving the past behind us, but taking with it all the important mistakes we have learned from.
This piece from the guys at I Love Ugly sums up our state of mind lately. It is something that we have been reminding ourselves of a lot.
We have officially sucked at this blog thing, we have no excuses, just this blog game is hard, as is running a business we have discovered. It has been almost a year since we launched Restless Socks, and in our minds when we first launched we would have released at least 2 more lines by now, but instead we haven't even released one. We are gutted that we have had the exact same designs now for almost a year. This was definitely not in our master plan.
We just want to share with you guys what has been going on and our frustrations. Back in February this year, we thought we would try out a couple of new manufacturers as our current one has such high minimum orders, and for us being two little guys from Adelaide, we just did not see the amount we were ordering as sustainable for right now. The new manufacturers quality was crap and we got screwed over big time. One kept our money and refused to make another sample for us, as we weren't happy with the first. Tip 1 for anyone starting a brand, always ask manufacturers does the sample fee include unlimited samples until you are happy with the product. A lot of manufacturers just want to make one sample and then if you aren't happy will just change it for your mass order. To us this is damn crazy, we are sticklers for quality and it is nuts that they will just send you a photo from mass production of the product and say is this good enough? Quality for us is the most important thing and something that we do not negotiate on. This whole process mind you took 3 months, as China shuts down for 6 weeks in March for Chinese New Year (Tip 2). So in the end we went back to our original manufacturer. Now we had some room for negotiations and they thankfully, allowed us to order a lower quantity.
April 17, 2015 was the date we ordered and paid for our samples. One month later we received the samples, they were not good enough. We got an email with photos of our samples, our manufacturer advises us there are many mistakes with the samples, but they will send them anyway and will not make new samples until we look at these ones (rubbish!). Get samples, they are too long, animal heads are in wrong spots, ribbing is too tight around the calf and the list goes on. Obviously we aren't happy and ask to make changes. Don't get new samples for another month, again not happy ribbing too tight and the colours are wrong. Get another sample, but they refused to make all the samples we required, and are only willing to make a sample of one design. So we get The China sock, now the quality is up to par and we are good to go; we confirm mass order over 3 months later.
Now we were promised the socks would be here by August 22, but that didn't happen. Then September 1, still nothing. Here we are early October and we finally received a small run of our socks. After a lot more arguing with our manufacturer, which we will not bore you with, we finally have part of our order. So we are excited to finally have new socks and be putting them onto our new website next week.
We want our brand to be a success so badly, but we can definitely see why a lot of brands don't make it. It is much easier to give up than to keep soldiering on. We have had moments of wanting to throw in the towel, but are so glad we didn't.
We are just so unbelievably lucky to have such amazing fans and we cannot thank you all enough for being so patient and standing by our sides. Sorry that was a lot of reading but I wanted to keep you guys up to date.
Here is a preview below of a few new designs we will be releasing.....the rest you will have til Tuesday for!
The Bahamas Sock
The China Sock
The Canada Sock